branding1When it comes to your companies brand, we are not talking about a branding iron with your logo.

Logos are an image that represents your company. A Brand is how people feel about your company when they hear the name.

Your logo is very important, but some people, spend too much time in developing their logo. How it looks does make an impact, but people should not agonize about the “right shade of blue.” When it comes to the color of your logo, it will probably look different on your envelopes, your website and your business card. Speaking of business cards, have your logo and cards done professionally. It will make the world of difference.

Do it yourself and you might end up with something like this:







Now going beyond your logo, lets discuss your brand.

To correctly define your brand you must know your target audience. Who is your audience? What sets you apart?

If potential customers/users had to walk away and re-describe what you do (i.e. word-of-mouth) to someone else, what would they say about you? What would you want them to say?

And what about your employees? Do they know your company’s:

  • History
  • Mission
  • Policies
  • Target Market

Interested in hearing more about brands? I will be teaching seminar at Tri-C this fall. Stay tuned for more information.



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