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The first series in the Social Media Meatloaf Surprise is How to Use Social Media to Find a Job. It includes four FREE webinars going through how to use the social networking tools: Twitter, LinkedIn, Facebook and YouTube and Blogging to find a job.

These webinars (4 in total) run about an hour each.

How to Use Twitter for Job Search. 

Twitter is a great tool to connect with people and do research. But not everyone knows how to use Twitter. This webinar will go through the process of setting up a Twitter account and show many components of Twitter and how to use them. Once this has been explained, then the webinar shows what to do with Twitter and Twitter tools like Hootsuite to find a job.

Access Twitter for Job Search FREE Webinar here.

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How to Use LinkedIn for Job Search

LinkedIn has many tools to assist job seekers. Many companies will post jobs on LinkedIn before they post on other job related websites. But it is important to beef up your profile and connections to look like an ideal candidate. This webinar goes through the steps of how to use LinkedIn with the goal to find a job. Whether you are out of work, or looking for something better, this webinar will help you learn more about LinkedIn.

Access LinkedIn for Job Search FREE Webinar here.

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How to Use Facebook for Job Search

Did you know that having a Facebook account can help you find a job? I will talk about why you should use Facebook to find a job, I will go through the steps of setting up a Facebook Professional page and how to create an ad to promote you! I will also talk about what to post on Facebook, and what potential employers are looking for!

Access Facebook for Job Search FREE Webinar here

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How to use YouTube and Blogging for Job Search

This webinar will show you how to make a YouTube video to find a job. I will also discuss blogging and how it can fit into your job search toolbox.

 Access YouTube and Blogging for Job Search

 

 

 

If you cannot get into Twitter – Hootsuite just might change your mind!So many people say “I do not get Twitter. Why do I care what someone had for lunch?” Once you get to know Twitter, it is so much more than that. When I first started using Twitter (in 2008) I must admit, I did not get it either. It was just a big stream of posts flying by. The tool that changed my life was Tweetdeck! So you are probably thinking, then why is this an article about Hootsuite? Well Tweetdeck was the first social media tool that tamed the Twitter stream, but they have been over shadowed by the tool Hootsuite. So I am not going to take the time here to go over the features and benefits of both. But I will say that there are two reasons I like Hootsuite better.

  1. Hootsuite will post to your Facebook fan page wall an include a picture from the post
  2. Hootsuite makes it easier to see how many people clicked on your link

Those are two BIG reasons in my book. I want to see which articles are getting more attention and the picture from the post stands out and draws in more attention.

So here are some ways that I use Hootsuite.

  1. Don’t fill up the Twitter stream with 10 posts in a row, schedule them out through-out the day!
  2. Post to your LinkedIn account and the same time as your Twitter account.
  3. Track your tweets. See how many people actually clicked on the link to the article.
  4. Track keywords in a column. See what people are saying about your brand or your industry all over the world “right now!”
  5. Put the Tweeters that you like in list that you can save in a column.
  6. Automatically post from a news feed.
  7. Very easily see your Facebook wall, Twitter wall and LinkedIn wall in one place.
  8. Easily see mentions, direct messages, scheduled messages, and sent tweets.
  9. Easily find interesting people and follow them back.
  10. Easily unfollow trolls that post too often and break all of the twitter rules.

There are other things that you can do with Hootsuite, but these are my favorite! What are your favorite Hootsuite tips?

 

Social Media has so many elements. It is a mixed crazy game and you need to be educated in the mix – just like meatloaf! How do you use these tools everyday? As a business owner should you care?  We offer training in these tools:  Twitter, Facebook, LinkedIn, Blogging, YouTube, Foursquare,  Google+, Mobile Media and much much more.

Please email julie @ spidercatmarketing.com (I am doing this to avoid spam) if you would be interested in FREE SOCIAL MEDIA WEBINARS.

 

Social Media Lab – Social Media & Human Resource Policies?

Tuesday, October 26, 2010 from 6:00 PM – 8:00 PM (ET)

Location: Virginia Marti College of Art & Design
11724 Detroit Avenue
Cleveland, OH 44107

This course will focus on three stakeholders:

  1. The Company – Why should they have a social media policy?
  2. HR Employee – How to find talented people?
  3. Potential Employee – How to find a great company that is hiring?

Click here to register for this SpiderCat Marketing Social Media Lab Class.

 

With the economy the way it is today, people need to be more productive. Back in the day, you used to be able to slack off and no one said anything. I used to work with a guy that would go off and get ice cream during the day (off site). People felt that they had job security. Now it is different. Businesses are cracking down on employee productivity. They are slimming their workforce. Doing more with less people. So if you are caught playing games (like farmville) at the office and there are other issues with your productivity, you might find yourself out of a job. And believe me you do not want go out there looking for a job now. It is scary! I am sure everyone knows someone looking for a job right now.

Read more here

 

You can keep an eye on your brand. If there is old unflattering news on the search engines about your company, you can upload new positive info at the top of the search engines. You can also see what people are saying and get to the root of a problem that you might not even knew existed.

Social media is a great place to check out the competition. You can see what people are saying about a certain topic or company without following or friending them.

You can make it easy to be a resource worth sharing. With social media marketing, it is easy for people to refer you to someone else. They can also share the link you posted on Facebook much easier than if you handed them a flyer. You can stay in touch with current customers which will help them remember to refer your business to another.

You can establish yourself as an expert on the internet. If you share articles about your industry and come up with your own content, you can get some recognition for your knowledge.

The postings you do through social media are easily found in the search engines. If your postings contain the right keywords and you have a well established social media account, some of your postings will be found in the search engines.

You can dramatically increase traffic to your company website. More activity means more business. The more visits your website receives, the higher up in the search engines you climb.

People say: “I don’t have the time.” But what they do not know, is  that with training, you do not have to invest many hours a day. And with a professional company helping you with your social media marketing efforts, you can avoid the pitfalls and mistakes that with come from trying to go it alone.

 

It is very cool to have a unique quote pop into our heads and have a place to post it and share it with our friends. It is very cool to have a place where we can post a great article that inspires us. It is very cool to post a funny video that makes our friends laugh when they are having a bad day. But it is not cool to post every article that we read, every picture we took, every recipe we cooked, every video that we see! If you do like to post a lot of information please spread it out throughout the day. I hear people talking about this subject all of the time. When people click on their Facebook page, they see 10 posts in a row from the same person. Maybe they need to have more friends. But I hear this complaint from some of my friends that have a lot of friends. And it is not always the same person. Some people just get on a roll and post everything in their brain at that moment. I think we need to take a breath,  take a yoga class, cut the coffee and go for a walk outside!

I think it is Facebook’s fault. We are definitely hooked! Some people have programs that will automatically post their workout schedule. Do we really need to know exactly how many miles you went on a certain machine? You can have Foursquare post to Twitter and Facebook when you check-in – but should you? Facebook has over 400 million active users and 50% of the active users log in every day! Sometimes I think that number is wrong, but then I can’t remember a day when I did not login.

Facebook does have an option where you can hide people. You can just hover your mouse over a post and see the option.  I have definitely hid all the Farm-ville type games and such. It makes my Facebook viewing experience much better. You can also put your friends in lists and view that list instead of the default stream.

I am not writing this to single anyone out! We are all guilty at times.

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