Author: Julie D'Aloiso

Brand vs Logo

When it comes to your companies brand, we are not talking about a branding iron with your logo. Logos are an image that represents your company. A Brand is how people feel about your company when they hear the name. Your logo is very important, but some people, spend too much time in developing their logo. How it looks does make an impact, but people should not agonize about the “right shade of blue.” When it comes to the color of your logo, it will probably look different on your envelopes, your website and your business card. Speaking of business cards, have your logo and cards done professionally. It will make the world of difference. Do it yourself and you might end up with something like this:           Now going beyond your logo, lets discuss your brand. To correctly define your brand you must know your target audience. Who is your audience? What sets you apart? If potential customers/users had to walk away and re-describe what you do (i.e. word-of-mouth) to someone else, what would they say about you? What would you want them to say? And what about your employees? Do they know your company’s: History Mission Policies Target Market Interested in hearing more about brands? I will be teaching seminar at Tri-C this fall. Stay tuned for more information.  ...

Read More

Social Media Marketing Strategy

This is a great time to look at your social media plan and make some adjustments. Here are some things to think about: How often are you blogging? Original content is probably the number one way to get more traffic to your website. Are there any social networks you should be posting to? For example Pinterest is doing well, should you be there? Should you change the frequency of your posts? How about the time that you post. When are people interacting with your posts? Use that information to make some changes. Should you change what you post? Maybe you should think about adding videos to your posts. Change your Facebook and Twitter header graphics. It might be time to spice things up a bit. SpiderCat Marketing can help your company pump up your social media marketing efforts! Contact us at...

Read More

National Crisis – What to post on your social media accounts?

What should you do with your social media accounts if a national crisis hits? Since we just recently had a national crisis, this would be a good time to come up with a plan in case we have another crisis. It would be nice not to have to worry about what to do about an emergency, but the reality is that some day, another disaster of some type will happen. So here are some tips on what to do with your social media accounts during a crisis: If you have some posts already scheduled out, change them to go out the next day or a couple of days later, depending on the emergency. People may not be interested in your sale or funny video during a challenging time. You need decide if you would like to post some type of condolence message. If the crisis has touched your specific industry, you might have some extra information to post out to your followers. If the crisis is weather related, and it has affected your customers, by all means, use your social media to communicate with them. If you do post out something about a global event, make sure you have all of the facts first. Sometime initial reports are incorrect and it could reflect badly on your company. It may be best to let the dust settle With a new...

Read More

How to Use Social Networking Tools to Boost the Effectiveness of Your Face-to-Face Networking

Networking is not dead. Social networking sites are not taking the place of meeting people face-to-face. But they definitely can enhance it! In the old days, you met someone at a chamber of commerce event, business open house, or general networking event, and exchanged business cards. Maybe you wrote a little note on the card that mentioned where you met them to help you remember them later. The business card then gets lost (have you cleaned out your car in awhile?) Weeks later, you try to remember their name or their company name. The longer time has passed, the hazier your memory could be. Flash forward to now. We can use a website like: gist.com to find out if they have a blog, Twitter account, LinkedIn, Facebook account and search form them on Google. It is not a fool proof method, but you would be surprised what you find. Once you find them, you can follow them on Twitter, connect with them on LinkedIn, subscribe to their blog and/or send them a friend request on Facebook. I am not saying that business cards are going out of style. I use them all of the time. After an event, I take any business cards that I have accumulated and enter them into Gist.com. All I need is name, email address and company. I also record any notes into Gist for...

Read More

Angry Birds for Business

You might ask, How can Angry Birds help my business? Think of the different birds that you have in your arsenal: little blue birds, yellow birds, big fat red birds, etc… They are your tools for the game. And in real life we have tools also: charm, flexibility, leadership, tact, listening, etc… In Angry Birds we have different barricades: some are glass, metal, wood, etc… In life we have many barricades as well. And we use our skills to blast past them. We might use tact to encourage a client to pay their bill, we might use charm to get an appointment, or we might use our listening skills to figure out how to assist a business with their barricades. Some of my friends play Angry Birds when they have writer’s block, or are unable to figure out how to fix something. By taking a BRIEF Angry Birds break (only if you are allowed) you may come away with the answer or at least a different perspective! But the most important lesson that I have learned from Angry Birds is to keep trying! And if you do not succeed, try a different tactic. Come at it from a different direction!...

Read More