Announcing The Publisher's Edge: A New Podcast for Local News Publishers

SpiderCat Marketing is launching a new show, and it's built for people who do what we do.

Starting soon, The Publisher's Edge will bring practical, in-the-trenches insight to hyperlocal and small-market news publishers navigating one of the biggest shifts the industry has ever seen: the move from traditional search to AI-driven search.

Hosted by Julie D'Aloiso, founder of SpiderCat Marketing and a nearly 11-year hyperlocal journalism veteran running a network of Northeast Ohio news sites, the show digs into what's actually working right now — not theory from the outside looking in, but strategies pulled straight from running real local newsrooms every day.

Episode one tackles a question every publisher should be asking: what happens when readers get their answers directly from AI tools like ChatGPT and Google's AI Overviews, without ever clicking through to a source? It's a trend already reshaping referral traffic, and the publishers who understand it early are the ones who'll come out ahead.

Future episodes will dig into how publishers should rethink their social media strategy altogether — including the platform-by-platform reality of getting local content seen, from the truth behind Facebook's link post penalty, to what's actually possible on Instagram, to how X treats outbound links for publishers. Upcoming topics also include why short-form video matters for the news industry, how trending topic articles can help monetize your publication, and how — and why — to repurpose content across platforms.

The Publisher's Edge is made for publishers, by a publisher — built to be shared with anyone in the business of keeping their community informed.

Stay tuned for episode one, coming soon.

What is The Publisher's Edge?
The Publisher's Edge is a new podcast from SpiderCat Marketing, hosted by founder Julie D'Aloiso, focused on helping local and hyperlocal news publishers navigate AI search, social media platforms, and content strategy.

Who is the podcast for?
The show is built for publishers, editors, and small newsroom owners — especially those running hyperlocal or small-market news operations who want practical strategies rather than theory.

What topics will the podcast cover?
Episode one covers the shift toward AI-driven search and "zero-click" results. Future episodes dig into how publishers should rethink their social media strategy — including Facebook's link post penalty, Instagram's link policies, and how X treats outbound links for publishers — plus why short-form video matters for the news industry, how trending topic articles can help monetize a publication, and how and why to repurpose content across platforms.

Who hosts The Publisher's Edge?
Julie D'Aloiso, founder of SpiderCat Marketing and a nearly 11-year hyperlocal journalism veteran who runs a network of Northeast Ohio news sites.

When does the podcast launch?
Episode one is coming soon — stay tuned to SpiderCat Marketing for the release announcement.