A local edge, for everyone
Practical marketing support for the people who keep Northeast Ohio informed, connected, and growing.
Grow your audience. Strengthen your business.
Tools, strategies, and support for local news publishers—from content and AI to advertising and revenue.
Reach more customers. Build your local presence.
Practical help with digital marketing, social media, content, and connecting with your community.
Social platforms limit posts with outbound links. Learn how local publishers can keep their reach with native posts, smart tagging and local topics.
Learn how to get found in AI search at the Nov. 12 Coffee & Connections workshop with SpiderCat Marketing’s Julie D’Aloiso.
SpiderCat Marketing launches The Publisher's Edge, a new podcast for hyperlocal and small-market publishers navigating AI search, social platforms, and the future of local news.
Small businesses lose hours to manual social media posting. See how scheduling tools fix the problem and which features actually matter.
September is the real new year for small businesses. Here is what shifted in AI tools and social media over the summer — and the focused fall plan every Northeast Ohio business needs right now.
Google's AI search answers now come with links to cited articles. Here is what businesses need to know to stay visible.
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