
A step-by-step guide to running a hyperlocal news operation: Facebook page process, automations, advertorial packages, what advertisers get, turning one article into many posts and creating short form video.
Practical conversations for hyperlocal and small-market news publishers navigating AI search, changing platforms, and the future of local news.
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Explore practical resources for running and growing an independent local-news operation.
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Practical resources and direct guidance for independent local-news teams.

A step-by-step guide to running a hyperlocal news operation: Facebook page process, automations, advertorial packages, what advertisers get, turning one article into many posts and creating short form video.

The best system for covering city council, township and school board meetings across more than 15 communities and turning each one into articles and videos readers actually follow.

A mini guide to helping your local news site show up and get cited in ChatGPT, Google AI Overviews and other AI search tools.

A mini guide to building and running a network of local Facebook pages that grows reach for your news site.

A 60-minute strategy session with Julie D’Aloiso to map out your next steps in local marketing, AI search or news publishing.
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