THE WHY
You might be wondering why SEO matters for your website. The answer is simple: if you want people to find your website on search engines like Google, Bing, or Yahoo, then you need to optimize your content for search engines. SEO can lead to a significant increase in website traffic and can even help drive more sales. It’s like having your own digital billboard on the internet that advertises 24/7. If you don’t optimize your website’s content, you risk losing out on potential customers to competitors who do. So, investing some time and effort into optimizing your website can pay off big time in the long run.
THE HOW
If you’re looking to increase your website’s visibility and want to attract more people from Google, Bing or Yahoo, you should be thinking about SEO and make it part of your digital marketing strategy. Basically, SEO involves optimizing your website’s content to answer frequently searched questions about related topics and using commonly used keywords throughout the text. You should make your content informative and well-structured, plus don’t forget to add some external links! Now, there are other ways to improve your ranking, like making your webpage mobile-friendly and using Structured Data Markup (SDM) for search engines to understand what your site is all about. And, remember, when building up your website, get those quality backlinks from trusted sources to show your credibility.
THE WHO
If this all sounds overwhelming, don’t worry, we can handle all of this for you. After all, your goal is to be found in the search engines, not to learn how to do it yourself. You need to run your business and let the experts do what they do best.